America Has A Problem

Notes & Inspirations from Fearless VC Summit '23

Hi Friends! 💚

Welcome to the 212 new folks (!!!) who joined The Green Room this week! We are happy you’re here – green looks good on you. If you were forwarded this email, come on in and click the button below to subscribe.

Less Fear, More Faith

Let’s dive in…

Last week, we mentioned the lawsuit Edward Blum filed against The Fearless Fund. To catch you up, Edward is the same conservative behind the overturning of Affirmative Action and the gutting of the Voting Rights Act. The lawsuit accuses The Fearless Fund of racial bias because it offers four $20,000 grants a year to start-ups run by Black women.

We’ve heard the debate of reverse racism and we’re not impressed. The argument is full of holes, failing to acknowledge the systems and resulting data that have led to underinvestment in Black folks and other marginalized communities. The argument also fails to acknowledge the criticality of building power – which looks like our OWN capital, spaces, and networks.

Let’s look at the data and major themes…

  • We are entrepreneurial: According to a recent Harvard Study, Black women represent 14% of the female population and account for 42% of net new women-owned businesses.

  • We are scrappy and creative: 61% of Black women self-fund their businesses despite only 29% coming from households with an income over $75,000.

  • We are underinvested in: 0.39 percent of $288B VC funding last year went to women of color founders.

  • We are ready for more: Only 3% of Black women-owned startups are mature. Research shows this could be a direct result of access to capital, excess debt (Black people take on more debt to go to college), and reduced access to entrepreneurial resources.

Bryan and I created The Green Room after being inspired by Victor Hugo Green, The Green Book, Black resistance, and leisure (cause I love a lil luxury boo). It’s BEEN clear we HAVE to create our own spaces, build our own rooms, and shine a light on where we need to be together to manifest the equity and belonging we deserve.

When I heard about the attack on the Fearless Fund, I was here for all the smoke. I’m a proud Black woman who owns several businesses and has raised ~$1M of capital. And, it’s not lost on me that my largest check came from a Black woman who co-led the investment in our company alongside her Black male colleagues (Jewel, Barry and Justin - we see you). So, I would not be writing this email to you today if it were not for their investment.

We are grateful for the work The Fearless Fund is doing and stand beside them in support. I love that the founders of the fund have resolved to keep doing the work they have set out to do, which is why we wanted to take this week to lift up their work, The Fearless VC Summit, and offer ways you can support them and their work, too. Today, it looks like us spending 50+ hours putting notes together for you – Drop us a line and share this note with a friend if you find it valuable

💚 Amy & Bryan

⚡️ P.S. The CultureCon NY VIP ticket raffle goes down on 9/14. Stay tuned.

⚡️ P.P.S. Here are a few of the moments The Green Room team may attend, cover, or both: Invest Fest (August 25-27), TED Women (October 11-13), VidCon (September 28 - October 1), and Art Basel (December 8-10). Let us know if you’ll be there; we’d love to say hello or connect the dots for you, The Green Room community!

Zoom Out

The Fearless Fund, founded by Arian Simone and Ayana Parsons, was established to address the gap that exists in venture capital funding for WOC-led businesses. Backed by Mastercard, Bank of America, and Ally Bank, the fund invests at the pre-seed, seed, and series A levels.

Let’s look at their numbers. In 4 years, they have…

  • Invested $26.5 million in 40+ businesses owned by women of color

  • Awarded over $3 million in small grants to 346 businesses

  • Break out portfolio companies which include Fresh Bellies and Slutty Vegan. The latter is valued at $100M. (I’m a Fussy Hussy with a side of Slutty fries and sweet potato pie kind of girl!)

We encourage you to continue showing your support for their work as they fight this lawsuit. Click the button below to sign the petition, donate and find other ways of supporting.

Zoom in: Fearless VC Summit

On August 18-19th, Fearless hosted its 3rd annual VC Summit. From the location to the speakers and the number of attendees, this year’s Summit was a 5x glow-up in terms of growth! On top of that, it truly felt like a spiritual moment.

Hosted at the Atlanta Symphony Hall, in between dance break intros and powerful performances by Grammy-nominated (Theresa The Song Bird) and Billboard lauded artists like Tasha Cobbs Leonard, the Summit covered industries from e-commerce, beauty, and spirits, and topics ranging from acquisitions, cap tables, and pivoting.

"I was inspired not only by the cumulative support of the Fearless Fund by corporates, VCs and entrepreneurs attending the summit but also by the backgrounds and shared stories of the impressive panelists. It is clear that this summit is addressing an even more imperative need by its galvanizing a diverse startup ecosystem given the current environment and that there are a lot of impressive diverse founders looking to disrupt various sectors. As an M&A/investment professional, I will continue to support its mission and will keep an eye out for impressive founders sourced from this ecosystem. Thanks again to The Green Room for the ticket to this summit!"

Ajamu B., Raffle Ticket Winner to Fearless VC Summit ‘23

Noteworthy celebs like former NFL quarterback Cam Newton, Elaine Welteroth, Jessica Alba, and former Atlanta Mayor Keisha Lance Bottoms graced the stage and dropped bars and gems.

While we don’t have recap videos this week (video content from the Summit has not been released), we gathered some of our top quotes (edited for brevity) and takeaways from many sessions to help you…

  1. Consider what it means to be a leader and hold your employees accountable.

  2. Fill your cup before going into environments that are likely to drain you.

  3. Understand how to get a $1B exit without having a $1B company.

Persevering Through Adversity with Cam Newton and Ayana Parsons

Accountability: “I think a lot of people don't understand the value of allowing people to do them. Certain people think the flex is being a boss. The flex is allowing people that you hire to do their job. I believe in accountability. So, if I'm assigning you to do a job, then I'm just holding you accountable. I'm entrusting you to do that task and making sure you see this task through.”

Rest and Recovery: “You have to listen to yourself. I can take a day off because I know that the following day I'm gonna be up on my game. A lot of people don't understand themselves first. Do you know your non-negotiables? You have to implement knowing when enough is enough or when you need to take a break. It’s essential.”

You are Enough with Elaine Welteroth and Shevon Jones

The myth of success: “I think there is this myth that once you arrive at a sort of one level of success and even write a book that is hopefully inspiring other people to know that they are more than enough. I think the myth is that there's a destination."

Like I did it, I'm done. I get that I'm more than enough. I've checked that off the list and that's it. That's not the case, right? You continue to level up and with each new level, my mom would say, comes new enemies. And you need new tools to navigate and you often have to revisit some of those old lessons learned, and you hopefully reach them from a different vantage point.

I like to think about it like a spiral staircase. And the lessons that we’re meant to learn are vertical. And as you ascend, you want to revisit some of the same themes, but hopefully from a higher vantage point with a new perspective. That's the goal. It's not to transcend every moment of self-doubt. It's to be able to revisit those moments from a higher vantage point.”

Imposter Syndrome: “I think women in business get asked about that a lot. And I think it's important to address it's not always the right way to frame what we, as Black women, experience. There's imposter syndrome, and then there's showing up as all of who you are and them not being ready for that. That's different than imposter syndrome. Instead of self-doubt calcifying within you, you recognize that there is a system in place that was not built for you.”

Resetting expectations in the workplace: “Your expectation should never be to walk into a job and be filled up. You need to make sure that your cup is full and running over before you walk in and expect that you will be pouring out. You will be drained. You will be drained by the encounters, the experiences, the challenges. You will have some days where you'll feel like you're winning, and you'll feel refilled, but you should not walk in expecting to get filled up by anyone or anything, especially as it relates to work.”

“Fiercely guard the borders of your economy. There is power in the word NO!”

Touré Roberts, Leadership & Balance: The economy of self

The Truth about Acquisition with Ayana Parsons, Ebbie Parsons and Janee Bolden

Preparing for an Acquisition: “When I talk about understanding your multiples, you gotta understand the value of your business before you even create it. We were the first company ever to do DEI management consulting. We built it into our management consulting practice and we had the most successful Black consulting exit in history. We started looking at the multiples, we looked at the industry, you got to look at market trends, you got to watch the news, and then you got to be ready to exit.”

Your Company is not Your Baby: “A lot of entrepreneurs forget and act like their company is their baby. I had to remind several people I have two babies. They live and they breathe, not my business. The business is for my babies. But a lot of entrepreneurs get so attached to their business. That the negotiations break down over the most minuscule thing.”

Diversifying Your Customer Base:Being dependent on a single customer or a single industry [is risky]. We learned it early on. One of our biggest clients was Netflix but one of the things we knew is that we couldn't be solely reliant. If Netflix makes up 50% of your revenue, nobody cares about your business because if something happens with that one customer, you're done. So diversifying customers and industries helps protect you.”

Self-Limiting Mindsets: “What so many entrepreneurs of color often do is we limit ourselves at the gate. We stop at, well, I only need… But why? That white dude didn't only ‘need.’ And that's a really important thing when we think about creating our businesses. Because we, we really have to get out of the mindset that I can only grow to so much.”

Know what you need to not need to work after an acquisition: “Say you profit $400,000 a year, and somebody wants to pay you 2 million for your business. You're going to have to sign a non-compete. And if you're not employable outside of your company, then did you make enough money to not work? You did not. And that's also why you see so many entrepreneurs start a business completely different from what they did before because they have to due to non-competes when they sell. And this is not an employment non-compete. This is a transaction non-compete. Every court in America gonna come for you.”

Getting to $1B exit with a $1B business: “The average $1B exit the founders get around $40M-$60M dollars. If you want $40M to $60M, you don't have to have a company worth $1B. You can have a company worth $40M to $60M, which means that your revenue can be significantly less if you understand the multiples.

So, just put in perspective, you could have a business that's only doing $7M in revenue and take home the same amount of money as somebody who sold a company for $1B and the reason is that if you have 100% equity ownership, That's how that math works.”

“When you come for them you come for all of us.”

Keisha Lance Bottoms, Politics & Entrepreneurship

Leadership & Balance: The economy of self with Touré Roberts

Another way to look at what it means to retire: “Understand the principle of retiring. There are two words I see in retire: Re and Tire. Rethink what you allow to Tire you. Rethink what you are investing your resources into.”

Know Thyself: “Clearly define what it takes for you to become your best self and have strong reserves. This necessitates you learning who you are. To thine own self be true, but you can’t be true to a you you don’t know.”

Affirmations to protect the economy of yourself:

  • I will never mismanage myself again.

  • I will never neglect myself again.

  • I will never ignore the signs and signals that are sent my way to get me to change.

  • I will no longer sacrifice myself to achieve my goals

Look how far we made it together!

We hope you enjoyed this week’s edition. Before you go, two quick asks:

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  3. Check out our recap of CulutreCon LA ‘23 and Amy Webb’s SXSW ‘23 recap if you haven’t already!

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